Pay Per Click (PPC) Marketing: A Complete Guide
In today’s digital era, every business wants to have a strong online presence. For this, Pay Per Click (PPC) is a very powerful marketing strategy that gives immediate results to businesses. If you also want to understand online advertising, then this blog is for you. Let’s understand what PPC is, how it works, and how SMEs and big businesses can benefit from it.
Table of Contents
What is PPC?
PPC ads are mostly displayed on search engines like Google Ads and Bing Ads. When a user searches for a keyword, the advertisers’ ads appear. If the user clicks on the ad, the advertiser has to pay. This is an auction-based system in which advertisers set their bidding and the ad of the highest bidder is displayed first.
Benefits of Pay Per Click ads
- Instant Results – You get instant website traffic through PPC campaigns.
- Targeted Audience – You can reach only those people who are interested in your product or service.
- Budget Control – You can set your daily or monthly budget so that your expenses are under control.
- Faster than SEO – It takes time to get organic traffic, but PPC shows it immediately.
- Measurable Results – You can track everything from your clicks, impressions, conversions.
Popular PPC Platforms
- Google Ads – The most popular PPC platform that shows ads on Google search results and partner sites.
- Facebook Ads – The best option for social media marketing in which you can reach targeted users.
- Instagram Ads – The best platform for visual content in which you can target millennials and Gen Z audiences.
- LinkedIn Ads – The best platform for B2B marketing in which professionals and business owners are targeted.
How to create a PPC campaign?
- Choose the right keywords – selection of keywords is the most important, and do research to choose the right keywords.
- Write a Compelling Ad Copy – Your ad copy should be compelling and write it down.
- Optimize Landing Page – Increasing Conversions – Landing page is a good method to optimize.
- Set Budget – You decide on a daily or monthly budget and set Budget.
- Track Performance – Optimization – Use the data to optimize and improve with the combination of Google Analytics and Ads Manager.